fur belly was formed by two pet lovers with a shared passion for nutrition. Our vision is to offer a natural approach to health by providing safe and effective nutritional support for pets.

Our mission is to create products made with the highest quality natural ingredients that improve dogs' health, bringing them and their owners more joy.

We don't compromise when it comes to quality because we are pet owners ourselves and know the love and bond people share with their furry family members. They deserve the very best, and you deserve to feel at peace, knowing you are providing them with thoughtful care.